Threats Increased competition Changing buyer tastes Increasing costs SWOT Analysis: External EnvironmentĬompetitive Advertising Build Selective Demand Product Television Ad Opportunities Enter new markets Event sponsorship New technology SWOT Analysis: External Environment Weaknesses Too narrow a product line Low market share outside North America because it was made for the US market Loss of company vision SWOT Analysis: Internal Environment Strengths First mover advantage Brand perception Unique manufacturing process High productivity SWOT Analysis: Internal Environment Strict Government Regulation Liquor Stores Licensed Establishments Restaurants Clubs / Pubs Hotels Internet Situation Overview: Channel Analysis
Bartending Favorites Situation Overview: Competitive Analysisĭirect BCL – 28 Vodka Brands Range $22.00 - $68.39/bottle Competitors: Belvedere, Level, Effen, U’Luvka Situation Overview: Competitive Analysis Indirect All Alcoholic Beverages Liqueurs, Whiskey, Gin, Cognac, rum, Tequila Grey Goose Vs. Conclusion Įstablished in 1997 Sidney Frank – Creator Produced in France Company Overviewĥ step distillation process First Premium Vodka Brand Sold to Bacardi in 2004 Company Overview
Review Situation Grey Goose Customer Distribution Channels The Competition SWOT Grey Goose Needs + Solutions 4.
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